ФОРМУВАННЯ КОНКУРЕНТНИХ ПЕРЕВАГ СУБ'ЄКТІВ ГОСПОДАРЮВАННЯ У ЦИФРОВІЙ ЕКОНОМІЦІ: ВИКЛИКИ ТА МОЖЛИВОСТІ РОЗВИТКУ НОВІТНЬОЇ МОДЕЛІ ЕКОНОМІКИ

TL;DRAbstract

Introduction. The current conditions of enterprise operations are characterized by a high level of competition, which is significantly intensified by globalization processes and the active digitalization of the economy. The development of digital technologies creates new opportunities to improve the efficiency of business activities, while simultaneously imposing higher requirements for adaptability, innovativeness, and the ability of enterprises to form sustainable competitive advantages. In the context of economic instability, military challenges, partial loss of production capacity, and the need to transition to European business standards, the issue of digital transformation of enterprises becomes particularly relevant. Methods. The study employs general scientific and specialized research methods, including analysis and synthesis, induction and deduction, systemic and structural-logical approaches, as well as comparison and generalization methods. The research is based on the work

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