СУТНІСТЬ ТА ОСОБЛИВОСТІ ФОРМУВАННЯ ЕКСПОРТНОГО ПОТЕНЦІАЛУ ЯК ЕЛЕМЕНТУ РОЗВИТКУ ПІДПРИЄМСТВА

TL;DRAbstract

The authors of the article considered the issue of the formation of export potential as an element of enterprise development, and its essence and enterprise. The essence and peculiarities of the formation of expert potential are determined in this study. The export potential, which is formed from two types of potential: internal and external, is analyzed. The directions for the formation of export potential have been determined: industrial, financial, personnel and market. In this study, the factors that affect the export potential of enterprises, which form the center of formation and production of export potential - technical, social-cultural, political-legal, economic, natural-climatic are considered.This article shows the definition of export potential, and how it is used to determine the degree of growth of an enterprise in space and time, with the help of an economic group. Several periods of the company's growth are considered.Aspects of the enterprise's competitiveness, which g

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