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Реализация аргументативного потенциала прецедентных феноменов (на материале полемической телепередачи «ГордонКихот»)

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The article deals with such a linguistic feature as the precedent phenomena and reveals on the example of the polemic talk-show GordonKichot the possibility of using its argumentative potential in the mass media.

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The article deals with such a linguistic feature as the precedent phenomena and reveals on the example of the polemic talk-show GordonKichot the possibility of using its argumentative potential in the mass media.

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