Toward a positive theory of consumer choice
1980 · Journal of Economic Behavior & Organization · 5,504 citations
https://doi.org/10.1016/0167-2681(80)90051-7
Journal
Elsevier BV. Experimental Behavioral Economics Studies. 7,716 works and 305,004 citations indexed by CitedEvidence.
https://doi.org/10.1016/0167-2681(80)90051-7
https://doi.org/10.1016/0167-2681(82)90011-7
https://doi.org/10.1016/0167-2681(95)00003-b
https://doi.org/10.1016/j.jebo.2011.06.007
https://doi.org/10.1016/0167-2681(92)90050-l
https://doi.org/10.1016/s0167-2681(97)00088-7