Research Topic

Halal products and consumer behavior

This cluster of papers explores the intersection of halal tourism, consumer behavior, and religiosity, with a focus on halal products, Islamic marketing, halal certification, supply chain management, and tourist satisfaction. It delves into the factors influencing the intention to choose halal products, the role of religiosity in consumer behavior, and the challenges and opportunities in halal tourism. Additionally, it addresses issues related to food safety, ethical considerations, and the development of halal standards.