Book Chapter10.1007/978-3-319-17049-7_3
The Influence of Prior Product and Store Knowledge on Consumer Reference Price Estimates
Daniel L. Sherrell,Abhijit Biswas,Bruce L. Alford-2015-01-01-Developments in marketing science: proceedings of the Academy of Marketing Science
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Keywords
Product (mathematics)Reference priceComputer scienceBusinessMathematicsEconomicsMicroeconomics
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