Marketing Georgia-grown, forage-fed beef

TL;DRAbstract

The cattle market has drastically changed over the last half century.Today, ranchers and farmers are faced with various governmental regulations as well as fluctuating grain and fuel prices.While beef may still be a commodity, it can be sold in specialized markets, in markets that have enhanced consumer demand.It is nearly impossible for a producer with a small herd to compete with a larger ranch if they are selling their cattle as a commodity.The primary economic objective of the producer is to generate revenue.Producers must be profitable to remain in business as well as provide a livelihood for their family.Providing a quality product is part of the business model.Choice within a marketplace is beneficial for producers and consumers.That said forage-fed beef will prosper in marketplaces where consumers desire their product more than alternate products.If producers are intent on progressively growing their market share, Georgia-grown, forage-fed beef must be marketed correctly.This i

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