UTJECAJ INTERNET MARKETINGA NA RAZVOJ BRENDA TURISTIČKE DESTINACIJE

TL;DRAbstract

The impacts of information technology are visible to traditional methods and techniques of marketing, but we can also speak of a completely new type of marketing -Internet marketing, which has its widespread use in tourism.Internet marketing in tourism is undoubtedly a fundamental strategic orientation of all business entities in the tourism sector.Internet marketing is now an essential tool of marketing activity, especially when it comes to branding a tourist destination.One-way communication channel of destination branding, prior to the development of internet marketing, was omnipresent when destination marketing organizations created and generated their destination brand.However, the advent of internet marketing, especially social networks, enable two-way communication, where consumers are able to participate in the development of the destination brand.Destination perception which is created indirectly by consumers, who through social networks shared their experience of destination,

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