Toys, children, and the toy industry in a culture of consumption, 1890-1991

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one based upon leisure and immediate self-gratification.Such supporters of the consumer culture stressed the importance of "personality," the quality of being liked or disliked by others, as the measure of a man or woman.As such, the members of the consumer culture became "other directed," looking to their associates for guidance. lthough scholars have agreed upon the precepts of the two cultures and the fact that over time a producer culture evolved into a consumer culture, investigators have continued to disagree somewhat on the forces in the newer culture that made for change.Historians have found the question of specific agency, in particular, difficult to answer.Did the consumer culture result from the machinations or manipulations of an elite group of businesspeople, they have asked, or did the culture derive from the actions of members of the buying public?What role, in other words, did consuming Americans play in creating the consumer culture?Contentions about who led the comin

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