Japanese anime and women's gender-role changing

TL;DRAbstract

Feminism is a fast growing phenomenon in recent years. This paper started with the historical conflict of marriage and feminism, then researched the connection between anime and gender-role. Since Japanese anime was imported to China in 1980s, it has influenced the generation born in 1980s and 1990s in many aspects of their growth. These well-educated people perceived the Japanese culture and values through anime. This study connected gender stereotypes and marriage, and how Chinese well-educated anime fans interpret the gender-role portrayals from anime. Eight well-educated young people born in 1980s and 1990s participated in this study through semi-structured online interviews. This study not only tested their standard of choosing spouses, but also employed a qualitative method with cultivation theory. Furthermore, it introduced a new perspective of comparisons between females’ and males’ opinions of feminism. The result of this study has shown anime has a strong cultivation for part

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