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Membangun Jejaring Bisnis dalam bentuk manajemen rantai pasok Berbasis Guanxi (hubungan antar personal)

Siti Rahayu,Erna Andajani-2006-03-01-Ubaya Repository (University of Surabaya)

TL;DRAbstract

In the globalization era, the firm moves flesiblelity to do adaptation with change the firm's strategy. The changing of firm's strategy will be worthy if firm business networking had developed. A good Inter personal relationship (Guanxi) among people at the f i r m, is a pioneer to create a good organization relationship too. It makes continue and worthy external relationship. Interdependencies between suppliers, firms and consumers build the business networking.

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In the globalization era, the firm moves flesiblelity to do adaptation with change the firm's strategy. The changing of firm's strategy will be worthy if firm business networking had developed. A good Inter personal relationship (Guanxi) among people at the f i r m, is a pioneer to create a good organization relationship too. It makes continue and worthy external relationship. Interdependencies between suppliers, firms and consumers build the business networking.

Keywords

GuanxiBusinessGlobalizationInterdependenceAdaptation (eye)Business administrationMarketingMarket economy

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