Book Chapter10.1016/b978-008045089-6.50028-9

THE MEDIATING EFFECTS OF THE APPEARANCE OF NONDURABLE CONSUMER GOODS AND THEIR PACKAGING ON CONSUMER BEHAVIOR

Lawrence L. Garber,Eva M. Hyatt,Ünal Ö. Boya-2008-01-01-Elsevier eBooks

43

Chat with Paper

AI Agents for this Paper

No abstract available for this paper.

Keywords

Product (mathematics)Point (geometry)AdvertisingMarketingPoint of saleTest (biology)Cognitive psychologyPsychology

Chat

Click to start Chat