Customer Satisfaction of Nice Run

TL;DRAbstract

The idea of this thesis was introduced by Hanna-Maija Haikka, the project manager of Nice Run. Nice Run is a women’s sport event held in nine different cities in 2010. Participants at-tend the event with group of six, go around a route of 5 kilometers and after the run, enjoy a picnic provided by the organizers.
\nTherefore there has been no previous research on the customer satisfaction of Nice Run, this possibility, of finding out the customer satisfaction of the event, was provided that it would be beneficial for both, the author and for the event organization.
\nThe purpose of this thesis is to gain satisfactory results from the customers of the event, and then come together a developmental proposal for the event organization group, Forssan Salama Ry, in order to help Nice Run organization to improve their event for the next years to come. Everything is based on the findings that are gotten from the answerers.
\nCustomers had the chance of answering a questionnaire conc

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