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The role of emotions as antecedents of cognitive assessment in the evaluation of incremental versus really new products
Jean‐Pierre Mathieu,Jonas Hoffmann,Gilles Roehrich-2009-06-07-HAL (Le Centre pour la Communication Scientifique Directe)
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Keywords
CognitionPsychologyCognitive psychologyComputer scienceApplied psychologyKnowledge management
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