Towards an integrative approach to IMS: the case of Central and Eastern Europe
TL;DRAbstract
The second half of this century has seen a gradual shift in the orientation of world business. Increased globalisation, the shrinking of national boundaries and the search for competitive advantage have added an international dimension to the concept of business. Yet, despite the overwhelming increase in international activity in recent years, research pertaining to International Market Selection (IMS) is still underdeveloped. This research is an attempt to fill part of the gap in this area. \n \nThe objective of this research is to ascertain whether existing models of IMS can be used to determine the opportunities that may exist for firms in the emerging markets of Central and Eastern Europe. \n \nThe fall of the Communist regimes in Central and Eastern Europe in 1989 opened up previously untapped markets to Western investors. However, real or perceived, the risks associated with the transition from communism to democracy and from centralised to market economics has de
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The second half of this century has seen a gradual shift in the orientation of world business. Increased globalisation, the shrinking of national boundaries and the search for competitive advantage have added an international dimension to the concept of business. Yet, despite the overwhelming increase in international activity in recent years, research pertaining to International Market Selection (IMS) is still underdeveloped. This research is an attempt to fill part of the gap in this area. \n \nThe objective of this research is to ascertain whether existing models of IMS can be used to determine the opportunities that may exist for firms in the emerging markets of Central and Eastern Europe. \n \nThe fall of the Communist regimes in Central and Eastern Europe in 1989 opened up previously untapped markets to Western investors. However, real or perceived, the risks associated with the transition from communism to democracy and from centralised to market economics has de
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