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The purpose of this research project was to investigate the relationship between unique external events, such as news stories and the Superbowl, and the sensitivity of film demand. The initial hypothesis was that unique external events would reduce consumers’ leisure time which reduces their demand for movies. Understanding this relationship would provide movie studio managers with better information when making decisions. The desired end result was to improve the decision making process. Closely related to unique external events are seasonal events so their effects were also tested for. These events typically increase leisure time so we expected seasonality to increase movie demand.\nThe first step towards reaching a conclusion involved the accumulation of the appropriate data. Our sample consists of the top 60 films and their specific characteristics from April 2000 until November 2003, a 189 weekend time period. This information was complemented by historical film performance data w
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The purpose of this research project was to investigate the relationship between unique external events, such as news stories and the Superbowl, and the sensitivity of film demand. The initial hypothesis was that unique external events would reduce consumers’ leisure time which reduces their demand for movies. Understanding this relationship would provide movie studio managers with better information when making decisions. The desired end result was to improve the decision making process. Closely related to unique external events are seasonal events so their effects were also tested for. These events typically increase leisure time so we expected seasonality to increase movie demand.\nThe first step towards reaching a conclusion involved the accumulation of the appropriate data. Our sample consists of the top 60 films and their specific characteristics from April 2000 until November 2003, a 189 weekend time period. This information was complemented by historical film performance data w
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