PREDICTING BOX-OFFICE SUCCESS OF MOVIES IN THE U.S. MARKET

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PREDICTING BOX-OFFICE SUCCESS OF MOVIES IN THE U.S. MARKET

Darin Im,Minh Thao Nguyen-2011-01-01

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TL;DRAbstract

The movie industry is a multi-billion dollar industry, generating approximately $10 billion of revenue annually. 1 In recent years, movies have generally become divided into two categories:

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The movie industry is a multi-billion dollar industry, generating approximately $10 billion of revenue annually. 1 In recent years, movies have generally become divided into two categories:

Keywords

Box officeBusinessAdvertisingMarketingEconomics

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