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品牌知名度、產品來源國形象與產品價格對消費者知覺品質及購買意願之影響─以大學院校之學生購買數位相機產品為例
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品牌知名度、產品來源國形象與產品價格對消費者知覺品質及購買意願之影響─以大學院校之學生購買數位相機產品為例
林智賢
,
Chih-hsien Lin
-
2006-01-01
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Computer science
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