Colouring the workplace green: considering the shade employees see

TL;DRAbstract

Sustainability, such as green initiatives, may be considered from two perspectives: (1) social marketing whereby societal value is a priority and (2) financial viability wherein stakeholder value is a concern. However, equally important to companies who seek to colour the workplace green is employee buy-in. This research, set in Dubai, UAE, sought answers about the support for green measures in the workplace. It was guided by three objectives: (1) to what extent are employees willing to contribute to an energy and/or environmentally friendly workplace; (2) to what extent do employees perceive company commitment towards a green workplace, and (3) what initiatives, if any, would encourage employees to participate in green activities. The empirical findings indicate that employees are critiquing company actions. They suggest that more may be done including education activities such as workshops and seminars for information as well as competitions across departments. Monetary rewards were

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