User Settings
Open AccessArticle

Экономико-математическое обоснование выбора стратегии холистического маркетинга

Шубин Александр Александрович,Криковцев Александр Алексеевич-2013-01-01-Теория и практика общественного развития
0

TL;DRAbstract

The article discusses selection criteria for the holistic marketing strategy as an innovative focus of the contemporary research and development. The authors formulate approaches to implementation of the strategy basing upon mathematical substantiation of the vector-episodes and vector-events, which allows to differentiate the strategy of a specific type for the participants of the business system.

Chat with Paper

AI Agents for this Paper

The article discusses selection criteria for the holistic marketing strategy as an innovative focus of the contemporary research and development. The authors formulate approaches to implementation of the strategy basing upon mathematical substantiation of the vector-episodes and vector-events, which allows to differentiate the strategy of a specific type for the participants of the business system.

Keywords

Computer scienceFocus (optics)Management scienceEngineering

Chat

Click to start Chat