Communication for Social Mobilization: An Evaluative Study of the National Immunization Campaign in Nigeria

TL;DRAbstract

This study critically evaluates the communication strategies used in the campaign for social mobilization for the National Programme on Immunization in Nigeria. Its objective is to determine the communication factors that contributed to the participation of individuals and groups in the programme at the federal, state and local government levels. Fifty four (54,) subjects, consisting of 5 policy and decision makers in health, information and education sectors, 5 community leaders, 15 media personnel, 15 state health officials, 20 LGA officials, 12 representatives of non-governmental organizations, 5 opinion leaders, 7 clinic staff, 6 state health officials and 8 mothers were purposively selected from the federal level and two states; Imo and Kano states of Nigeria. Methodology used for data collection includes individual and group interviews and critical evaluation instruments. Findings show that the mass campaign strategy proved to be the most effective strategy for reaching both rura

Chat with Paper

AI Agents for this Paper