The Fundamentals of Design Management

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<JATS1:p>The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media.</JATS1:p> <JATS1:p>The Fundamentals of Design Management is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.</JATS1:p>

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