Financial feasibility of sustainable events.

TL;DRAbstract

Contributions to event sustainability are a fundamental step for the global success of any initiative; nevertheless, this can directly and indirectly affect markets and institutions ('brand' in particular). This chapter argues that enterprises will need to contribute financially to event sustainability from the perspective not of bearing further costs, but as a real investment, capable of delivering multiple benefits. The financial contribution can also be considered in terms of a portion of the value created by the event. In this context, dealing opportunely with customer relationship management concepts and tools would enable firms to monitor their investment carefully.

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