Design of a very Norwegian jewellery collection

TL;DRAbstract

A study into cultural identity, cultural communication and branding\nwithin the jewellery design sector.\nThis paper aims to garner an understanding of what it is to be\nNorwegian, what are the identifiers of the nation, what are the\nbehavioural quirks and consumer trends? How can these ideas be\ncommunicated into a jewellery collection?\nReadings are presented focussed around how people perceive\nproducts, the thought processes we all go through when we assess\na product, how can I use it, what does it say about my culture,\nwhat does it say about me, and ultimately do I like it?\nThe experience of buying, using and living with a product is\nconsidered and explored as a narrative tool to build experiences\nthat have synergy with the subject matter of the paper and the\nbrand for which the collection is designed.\nThe paper concludes in the design and development of a\nwomen’s jewellery collection for the fashion brand Moods\nof Norway. The jewellery is manufactured in Silver and Gold

Chat with Paper

AI Agents for this Paper