Navigating in the On-Line Industry — Firm Strategy

TL;DRAbstract

Part III analyzes strategic implications in the on-line industry and develops a tool set as a framework for business strategy. It proceeds from the individual company perspective. This complements the considerations of structure, conducted in part II, with this strategic perspective. It also lays out the particularities for firm strategy given in the industry structure and develops a strategic framework (tool set) and the accompanying individual tools to analyze, generate and conduct a business strategy in the multi-layered on-line industry.KeywordsBusiness ModelSwitching CostMarket StructureNetwork EffectBusiness StrategyThese keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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