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Longer title: The implications of best practice event management when applied to small-scale local events \n \nRESEARCH QUESTION: \nTo what extent does a theoretical best practices framework, for the effective management of mega-events, provide optimum guidance for the management of small-scale local events in New Zealand? \n \n \n \nEvent management is a ubiquitous word in modern society. The word is used for small business breakfasts, large corporate shows and also for big international sport events, such as the Olympic Games. We all have an idea of what management is, but what is an event? \n \nAn event is often described as something that ‘happens’, and therefore, in that sense, we could use the term event management to describe the organisation of everything that happens. Getz defines an event as ‘an occurrence at a given place; a special set of circumstances; a noteworthy occurrence’(Getz, 2007, p. 18), and this definition embraces a wide range
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Longer title: The implications of best practice event management when applied to small-scale local events \n \nRESEARCH QUESTION: \nTo what extent does a theoretical best practices framework, for the effective management of mega-events, provide optimum guidance for the management of small-scale local events in New Zealand? \n \n \n \nEvent management is a ubiquitous word in modern society. The word is used for small business breakfasts, large corporate shows and also for big international sport events, such as the Olympic Games. We all have an idea of what management is, but what is an event? \n \nAn event is often described as something that ‘happens’, and therefore, in that sense, we could use the term event management to describe the organisation of everything that happens. Getz defines an event as ‘an occurrence at a given place; a special set of circumstances; a noteworthy occurrence’(Getz, 2007, p. 18), and this definition embraces a wide range
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