Publishing Networks in Edo Japan
TL;DRAbstract
The publishing business in the Edo period (1603 – 1868) was very unique since it was divided into two genres: <em>shomotsu</em> <em>mononohon</em> and <em>jihon kusazōshi</em>. Publishers had their specialties and their business strategies varied. In this research paper, I examine the publishing strategies from the view of the network system. First, I state the definition of this network. Next, I study the publishing history of the Edo period to gain a general understanding. Lastly, I examine the network systems of the <em>shomotsu</em> publishers and the <em>jihon kusaz</em><em>ōshi</em> publishers. I use examples from Tsutaya Jūzaburō, Suharaya Mohē, Tsuruya Kiemon, the Torii School and the Utagawa School. In the end, the readers will understand the various networks had the roles to energize the Edo community, and each network was indispensable among the whole big network system.
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The publishing business in the Edo period (1603 – 1868) was very unique since it was divided into two genres: <em>shomotsu</em> <em>mononohon</em> and <em>jihon kusazōshi</em>. Publishers had their specialties and their business strategies varied. In this research paper, I examine the publishing strategies from the view of the network system. First, I state the definition of this network. Next, I study the publishing history of the Edo period to gain a general understanding. Lastly, I examine the network systems of the <em>shomotsu</em> publishers and the <em>jihon kusaz</em><em>ōshi</em> publishers. I use examples from Tsutaya Jūzaburō, Suharaya Mohē, Tsuruya Kiemon, the Torii School and the Utagawa School. In the end, the readers will understand the various networks had the roles to energize the Edo community, and each network was indispensable among the whole big network system.
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