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The application of multi-attribute modelling techniques to the mineral water market

Simon Knox-1989-01-01-CERES (Cranfield University)
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TL;DRAbstract

This research tests the efficacy of the Extended Fishbein Model in predicting consumer behaviour. Structural changes in the mineral water market are described and justification for this model presented. The model casts doubt on the notion that market growth is based upon the “designer water” concept. Our research suggests that consumers place utilitarian values above status driven benefits.

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This research tests the efficacy of the Extended Fishbein Model in predicting consumer behaviour. Structural changes in the mineral water market are described and justification for this model presented. The model casts doubt on the notion that market growth is based upon the “designer water” concept. Our research suggests that consumers place utilitarian values above status driven benefits.

Keywords

Mineral waterEconomicsBusinessMicroeconomicsComputer scienceGeography

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