What Employers Want: Australian verses American desirable graduate attributes

TL;DRAbstract

Employer requirements are often researched when preparing and reviewing curricula, with the match between the graduate attributes of curricula and skills required by employers a common focus. However, although most new marketing graduates must successfully fulfil online recruitment site requirements, the fit between employers’ needs when surveyed compared to what they actually specify in employment advertisements is poorly understood. To address this gap a novel data mining approach is employed, using a large online employment data sample from Australia and the United States. Results suggest that employers seek business knowledge and experience, rather than specific technical skills. A clear gap was also identified between the eight specific skills employers claim to want and the general business knowledge and experience stipulated in may advertisements.

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