Article10.1016/j.im.2015.07.009

Can music improve e-behavioral intentions by enhancing consumers’ immersion and experience?

Caroline Cuny,Marianela Fornerino,Agnès Helme-Guizon-2015-07-29-Information & Management

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Keywords

Immersion (mathematics)ContemplationPsychologyAdvertisingSocial psychologyApplied psychologyBusiness

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