The effectiveness of advertising through the social media in Gauteng

TL;DRAbstract

In this day and age, with the very strong impact of globalization, digitalization and social media, advertising is changing.Many companies and advertising role players are forced to implement new consumer and business models and apply innovative business strategies.Social media marketing has become a norm for most companies.The process of marketing is used through social media sites like Twitter, Facebook and YouTube.By utilising the social aspect of the web, social media marketing is able to connect and interact on a much more personalised and dynamic level than through traditional marketing.The target audience is a unique generation and has developed a personal filtering system against the onslaught of traditional media.The current idea is to try and build customised relationships with future clients from a young age, by developing a relationship that complies with their requirements which social media has made a possibility.This study attempts to investigate the effectiveness of adv

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