Anthem's adventures in epub: one independent publisher's search for the perfect digital platform
TL;DRAbstract
Anthem Press, a small independent London-based academic publisher, is looking to better integrate digital production into its current workflow processes by bringing ebook production in-house in order to meet several goals: to increase book and brand visibility by publishing print and digital editions of all titles simultaneously; to exercise more control over its digital products by limiting the disruption to the production process that sometimes occurs when relying on outsourcing; and to increase its overall digital sales. In order to gauge the viability of such a move, and whether or not it makes sense for the house, Anthem tested two different platforms – InDesign and PressBooks – to create several projects all with a variety of different needs. This report documents and analyzes the processes and results of this testing, and makes recommendations for the house’s future digital publishing program.
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Anthem Press, a small independent London-based academic publisher, is looking to better integrate digital production into its current workflow processes by bringing ebook production in-house in order to meet several goals: to increase book and brand visibility by publishing print and digital editions of all titles simultaneously; to exercise more control over its digital products by limiting the disruption to the production process that sometimes occurs when relying on outsourcing; and to increase its overall digital sales. In order to gauge the viability of such a move, and whether or not it makes sense for the house, Anthem tested two different platforms – InDesign and PressBooks – to create several projects all with a variety of different needs. This report documents and analyzes the processes and results of this testing, and makes recommendations for the house’s future digital publishing program.
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