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Социокультурный код и рекламные сообщения в российском обществе

Бочарова Екатерина Васильевна-2012-01-01-Теория и практика общественного развития
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TL;DRAbstract

Advertising as a main part of everyday life of Russian society is studying in different spheres of scientific knowledge. Otherwise there is no scientific research in which the social and cultural cod and the advertising messages in Russian society were the object of analysis. It is this circumstance defines the problem field of article, the aim of which is to define the compliance of advertising messages and Russian social and cultural cod.

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Advertising as a main part of everyday life of Russian society is studying in different spheres of scientific knowledge. Otherwise there is no scientific research in which the social and cultural cod and the advertising messages in Russian society were the object of analysis. It is this circumstance defines the problem field of article, the aim of which is to define the compliance of advertising messages and Russian social and cultural cod.

Keywords

Everyday lifeObject (grammar)AdvertisingField (mathematics)SociologyPolitical scienceMedia studiesBusiness

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