Advertising Strategies: Corporate and Product-Specific

TL;DRAbstract

Abstract : Presents a discussion of the corporate and product-specific advertising, strategies used in civilian industry. Variables affecting corporations' ad campaigns, e.g., media selection, are discussed. Report summarizes lessons learned form civilian advertising that may be applicable to the military recruitment advertising and draws similarities between advertising in the civilian and military sectors. Since the project involved considerable library research, a significant bibliography is included.

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