Finnish design - potential attraction for hotels?

TL;DRAbstract

The thesis is a research about potential of Finnish design being attraction for hotels. The research was made for Palace Kämp Group. Goals of the thesis was to determine how big factor design is when choosing an accommodation and to be able to offer suggestions for potential customer segments.
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\nA questionnaire survey was carried out at Helsinki-Vantaa airport to research the interest of tourists in this sort accommodation and design in all. The number of tourists taking part in the survey was 100. To support the survey in the thesis and give an idea of past, present and future, as well as trends in tourism and accommodation business, and of tourist behaviour, some industrial facts were introduced. Internet and literature were used to gather information about these matters. The background information of the industry helped to draw conclusions about the research results and added to the picture of the potential, which could not have been based only on the views of the respond

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