The Challenges of Implementing Bans on Advertising, Promotion and Sponsorship

TL;DRAbstract

Research indicates that comprehensive bans on tobacco advertising, promotion and sponsorship (APS) are effective in reducing tobacco consumption. Across the 12 African Tobacco Situational Analysis (ATSA) countries, there is considerable variation in terms of the countries' progress in instituting such restrictions. Several countries, including South Africa and Mauritius, have strong provisions in place, while some countries, such as Senegal and Ghana, have much weaker provisions. In most countries, there is a need for stronger legislation and/or regulation to create bans or to improve existing ones. In all countries, there is a significant need to improve efforts at enforcement, particularly considering the tobacco industry's ongoing efforts to subvert the bans.

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