Book Chapter10.1007/978-3-319-13159-7_29
Industrial Buyers’ Perceptions of Salespeople: An Exploratory Investigation
Maria Royne Stafford,Thomas F. Stafford-2014-12-06-Developments in marketing science: proceedings of the Academy of Marketing Science
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Keywords
BusinessPerceptionPsychologyExploratory researchMarketingNeuroscienceSociology
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