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Business plan for an online store Hockeystore.fi

Jussi Pelkonen-2011-01-01-Theseus (Ammattikorkeakoulujen)
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The objective of this thesis is to discuss e-business and to make a marketing-based business plan of a company, which sells ice hockey equipment online. It provides an insight on e-business and different aspects of marketing related to the concept of an online store. It also discusses the theory of marketing and e-business combined with the practice of a business plan. This paper is for the people who are interested in e-business especially from a marketing point of view and who are searching for information on how to start an online store.
\nThe thesis begins with the presentation of the business idea followed by the mission and the vision of the company. The following part provides background information on e-business and e-commerce and some information on the online shopping behavior of the people in Finland. This section also covers the advantages and challenges of e-business. The next section is the largest for it is the marketing section of the thesis. This section provides t

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The objective of this thesis is to discuss e-business and to make a marketing-based business plan of a company, which sells ice hockey equipment online. It provides an insight on e-business and different aspects of marketing related to the concept of an online store. It also discusses the theory of marketing and e-business combined with the practice of a business plan. This paper is for the people who are interested in e-business especially from a marketing point of view and who are searching for information on how to start an online store.
\nThe thesis begins with the presentation of the business idea followed by the mission and the vision of the company. The following part provides background information on e-business and e-commerce and some information on the online shopping behavior of the people in Finland. This section also covers the advantages and challenges of e-business. The next section is the largest for it is the marketing section of the thesis. This section provides t

Keywords

Plan (archaeology)BusinessComputer scienceBusiness planComputer securityWorld Wide WebInternet privacyMarketing

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