Article10.1016/j.indmarman.2015.07.012

Co-management of purchasing and marketing: Why, when and how?

Stephan M. Wagner,Andreas Eggert-2015-07-26-Industrial Marketing Management

34

Chat with Paper

AI Agents for this Paper

No abstract available for this paper.

Keywords

PurchasingBusinessMarketingMarketing managementValue (mathematics)Marketing researchComputer science

Chat

Click to start Chat