Celebrities are grabbing more control over how they are portrayed in the media

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Celebrities are grabbing more control over how they are portrayed in the media April 8, 2015 5.44pm BST According to the will of the late actor Robin Williams, no one can exploit his persona for 25 years after his death.This revelation has furthered the debate in the UK around the right of publicity, meaning the right not to have personal attributes such as your name, likeness, image and voice appropriated for someone else's advantage.The right challenges not only the concept of property rights but also, more broadly, the right to free expression.It may yet prove Karl Marx's assertion that in modern societies everything has a price tag, even the body of a person.It raises many important legal questions that are yet to be answered in this country.If the right is recognised, can it be transferred?Can it then be used as collateral for a loan? Can it be inherited?There are serious implications for the media.If celebrities and other individuals are allowed to control the use of their image,

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