Mobile Commerce Adoption in Organizations

TL;DRAbstract

This chapter comprehensively reviews research conducted on mobile commerce adoption in organizations. From the literature, a number of factors from adoption theories such as the diffusion of innovation theory, the technology acceptance model, and so forth are identified, analyzed, and tabulated together with a set of research propositions in order to demonstrate areas in need of further research. The chapter proposes 15 adoption factors that may affect the intention to adopt mobile commerce in organizations. These factors are categorized into 3 groups, namely environmental and organizational, technological, and managerial and other factors, and explored through a qualitative study to shed light on their veracity. The authors conclude the argument by presenting a proposed adoption model and showing potential areas of interest to future researchers.

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