A Marketing Concept for the Photographic Centre Peri

TL;DRAbstract

“Marketing in the arts was once such a sensitive topic that administrators were reluctant to even use the word, believing that it suggested 'selling out' artistic principles […].”(Dickman. 1997. Page 4) Back in 1997 this fact has been finally spoken out by Dr. Sharron Dickman, a renowned author and researcher in the field of Arts Marketing.
\nNow 20 years have gone by, which could let us assume that this, once so sensitive topic has finally established itself as something to which everyone, especially those operating in the cultural sphere can relate to. But is marketing in the arts by now, and by everyone, considered as something natural and truly self-evident?
\nThe answer should ultimately be “yes”, but this would not take into account the few sceptics who still fear that artistic aspects will be overshadowed by commerce, as soon as the principles of marketing come into play.
\nThe present paper inter alia seeks to clarify this negative and outdated apprehension, by outl

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