Een nieuwe esthetische en functionele toepassing voor Mobach Keramiek

TL;DRAbstract

This Bachelor assignment was conducted for Mobach Keramiek. Mobach Keramiek makes products out of ceramics, mostly pots and vases. They are looking for new aesthetic or functional applications for ceramics in order for them to broaden their product range. Mobach only produces products which they believe in and fit within the company. They do not let the market dictate what they produce. It is the wish of Mobach that they can introduce a new product that fits with their current retailers. This new product has to fit the style that Mobach has. It has to be made by the production methods that they use and it has to broaden their current product range. An analyses was done in order to draft the criteria for the design. A closer look was taken to the way the company functions, the current retailers and competitors, but also the use of ceramics and interior design trends. Next, the characteristics of Mobach were mapped by looking at the products from the past as well as the current range.

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