A Comprehensive Corpus-based Study of the Use of Evaluative Adjectives in Promotional Hotel Websites

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Abstract:The purpose of this paper is to analyse and, if necessary, qualify the high incidence of evaluative adjectives presumably to be expected in promotional hotel websites. Thus, the aim of the study is to understand the role they play in that genre, the way they work, their actual usage and possible classication, as well as the role they take in persuading the reader. This corpus-based study of evaluative adjectives was therefore grounded on the analysis of their syntactic behaviour, their recurrent collocational patterns and on drawing up of a proposed classication with which to better comprehend the entities and acts that best represent the domain. At the same time, it will also provide a clearer understanding of the way they are portrayed in the genre (hotel websites) and in the type of discourse being analysed (promotional).Keywords: evaluative adjective, corpus-analysis, promotional hotel website, collocation.Título en español: Estudio global basado en corpus del uso de los a

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