The Influence of Political Message of PKS Legislative Candidates Through Short Message Service (SMS) Toward Voter of 2009 Legislatif Election in Makassar City

TL;DRAbstract

This research aims to (1) find out the style of the message of legislative Candidates though short message service (SMS) toward voters in 2009 Legislatif Election in Makassar City, and (2) analyze the influence of political message of PKS Legislatif Election in Makassar City.
\n\tThis research was a qualitative and quaqntitative study. The sample was selected using nonprobability sampling method consisting of 263 people. The data were then analyzed using descriptive qualitative analysis by means of regression method. 
\n\tThe results show that PKS Legislatif Candidates of Makassar City have differen styles in processing political messages through short message service (SMS) sent to the voters. Some political messages are informative and some others are persuasive. Such styles are believed to interest the voters. All of the poliitical messages sent to the voters??? hand phone are intended to promote themselves so that the community is interested in electing them. Besides, the re

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