Customer Loyalty in the Motor Vehicle Lease Market

TL;DRAbstract

The financial services industry has undergone significant change in recent years which has been accompanied by forces that seek to both strengthen customer loyalty as well as to weaken the relationships. With the financial services environment changing, the challenge for management i to seek ways to increase the customer base. This is done through both offering a wider and more attractive range of financial products at a competitive price to attract new customers as well keeping the existing customers by increasing customer loyalty. It is well established that an effective customer loyalty program through customer retention is the most effective way of generating profits. The managerial problem is that customer loyalty is a post event concept where repeat business is the measure of customer loyalty. What is required is an effective customer loyalty framework that enables better predictive ability. One such framework contends that customer loyalty can be viewed as the strength of the re

Chat with Paper

AI Agents for this Paper