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Competition, Circulation and Advertising

Stephen Lacy,Hugh J. Martin-2004-01-01-Newspaper Research Journal
58

TL;DRAbstract

This article reviews academic literature about the impact of competition on newspaper circulation and advertising. It suggests some principles about competition and the long-run performance of daily circulation newspapers.

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This article reviews academic literature about the impact of competition on newspaper circulation and advertising. It suggests some principles about competition and the long-run performance of daily circulation newspapers.

Keywords

AdvertisingCirculation (fluid dynamics)Competition (biology)BusinessEngineering

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