TL;DRAbstract
This article reviews academic literature about the impact of competition on newspaper circulation and advertising. It suggests some principles about competition and the long-run performance of daily circulation newspapers.
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This article reviews academic literature about the impact of competition on newspaper circulation and advertising. It suggests some principles about competition and the long-run performance of daily circulation newspapers.
Keywords
AdvertisingCirculation (fluid dynamics)Competition (biology)BusinessEngineering
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