Does Corporate Culture Contribute to Performance

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Abstract This article explores connections between corporate cultures and corporate performance in various industries. First, it provides brief background on notion of culture; second, it sets out brief typology of corporate Third, it examines various corporate cultural types in relation to industry performance; and finally, some conclusions are drawn on importance to corporate survival of organizational and cultural adaptation to competitive environments. INTRODUCTION AND CONTEXT An expert on cross-cultural management, Geert Hofstede (1984, p.21) defines culture as the collective programming of mind, which distinguishes one human group from another ... Culture in this sense includes systems of values, and values are among building blocks of culture. A few years later, his notion of culture broadened into mental programming ... patterns of thinking and feeling, and potential acting (Hofstede, 1991, p.4). Sociologists (Namenworth & Weber, 1987, p.8) see culture as of ideas that constitu

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