Expanding customer base of mobile sustainable services

TL;DRAbstract

Sustainability is an emerging topic discussed and debated by host of communities like academicians, industries and business leaders, designers and policy makers. The recent dramatic changes in environment might have caused a great concern towards sustainability. There are many services offered around the sustainability domain like energy management consultation. As with other domains, it has also adopted technology as a platform to accentuate the effectiveness of its services. The high penetration of mobile technology in rural and urban areas plays a vital role in taking sustainable services to masses. However, few studies highlight that there are many challenges in deploying sustainable services using mobile technology like poor infrastructure in mobile network and electricity, low acceptance levels and service discoverability problems. These challenges inhibit the usage of the services by mass customers. 
\nThe objective of this study is to identify avenues augmenting the usage o

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