TL;DRAbstract
Rural spaces are often associated with strong community ties (Reimer, 1997; Atterton and Bosworth 2012) but the simultaneous spread of infor- mation technology and advances in personal mobility in the ‘Network Society’ (Castells, 2005) have stretched the geography of many rural networks and relations. In this context, this opening chapter considers the role of rural businesses as essential nodes in rural networks and the value that network relations can bring to smaller, rural enterprises.
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Rural spaces are often associated with strong community ties (Reimer, 1997; Atterton and Bosworth 2012) but the simultaneous spread of infor- mation technology and advances in personal mobility in the ‘Network Society’ (Castells, 2005) have stretched the geography of many rural networks and relations. In this context, this opening chapter considers the role of rural businesses as essential nodes in rural networks and the value that network relations can bring to smaller, rural enterprises.
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